Friday, 18 May 2012

Cadbury Bubbly Bar animation

Here are my animations for the Cadbury Bubbly campaign. 

The campaign consists of:

- a QR code screen animated poster that will be advertised along the escalators on the London Underground. 
- the QR code will guide them to the Cadbury's site where they can order a Bubbly bar for free
- an interactive floor projection that will sensors people's movement


I have applied the screen to be viewed on an Ipad as I will be showcasing my work on an ipad for my degree show presentation.

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QR code poster © Kasumi Miyake 2012


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Online order form wedbpage © Kasumi Miyake 2012

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Interactive floor projection © Kasumi Miyake 2012


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Interactive floor projection step on © Kasumi Miyake 2012


Wednesday, 9 May 2012

Exhibition space design

Mock up of exhibition space design for the Lung Cancer Awareness 'Catch it early' campaign.

I will need to apply the branding and promotional material on this exhibition space.







Tuesday, 8 May 2012

Lung Cancer Awareness

I will modify my Lung Cancer Awareness Campaign concept to be showcased as an exhibition event in major shopping malls during Lung Cancer Awareness Month.

At the event there will be posters regarding lung cancer, information leaflets, name cards with hotline services, event staff that will be able to offer guidance, support and advice, interactive floor projections, stage to host talks etc.

Draft exhibition space layout design

A quick mock up to visualise the exhibition space. I have tried to keep it simple and spacious to create a relaxed environment. Seating areas, a TV screen, posters, free information leaflets, staff who are qualified nurses/doctors, stage podium to host talks etc will showcase the event.

© Kasumi Miyake 2012
The floor projection will be located in the white space where the businessman silhouette is. Once the person interacts with the projection, an event staff (doctor/nurse/pharmacist) will be able to give advice, support etc. Seating areas are provided to create a more relaxed environment where people can sit down and talk to doctors any queries.

© Kasumi Miyake 2012

© Kasumi Miyake 2012

© Kasumi Miyake 2012

© Kasumi Miyake 2012

I intend to progress with this idea and kind of visualisation to showcase my final concept. I will need to organise what information I will be presenting on the TV screens and posters. Refine the interactive floor projection concept, enhance the branding of the event through the visuals and colour usage.

Final Cadbury Project Outcome

I have worked towards creating the final outcome for my Cadbury project over the last few weeks.

I have managed to animate the QR poster, Webpage and the Interactive Floor Projection using Motion5. The stills provided demonstrate the movement of the animation.

© Kasumi Miyake 2012

 QR Poster

© Kasumi Miyake 2012
© Kasumi Miyake 2012

© Kasumi Miyake 2012

Webpage

© Kasumi Miyake 2012
© Kasumi Miyake 2012

Interactive floor projection


© Kasumi Miyake 2012

© Kasumi Miyake 2012
 Interactive floor projection

Demonstrating projection's response to touch.
© Kasumi Miyake 2012